Monday, November 19, 2012

Market Your Business with Our Help!

A Targeted Marketing Approach is Critical...We Can Help!

The Genesee District Library Business Center wants your business to thrive. Engaging the community can be daunting, and professional marketing can be expensive! Over the past few weeks I have demonstrated one of our online resources, ReferenceUSA, to business owners interested in attracting professional clientele. 

How can ReferenceUSA help your business grow?

1. Locate local, regional, and national competition, and see how they're doing
2. Locate companies with which you'd like to partner
3. Use the mapping function to target areas in which your services might be needed

So I know an area in which I'd like to market my services, now what?

This is where Bresser's, a print reference guide becomes invaluable. It is similar to a phone book, but instead of listing individuals by Last Name, First Name by city, it is organized by street name. This will allow you to collect the mailing addresses for a given area should you wish to contact individuals or businesses. This publication is library-use only, but well worth your time if direct-mail marketing is your goal.  

If you'd like more information about our online resources, please click on "contact us" at the top of this page to call the Business Center or email a librarian. Feel free to drop by and we will be happy to show you how to best search the database.

Thursday, November 15, 2012


The Business Center has seen a large number of new books in the last two weeks. While I post short lists on our Facebook page, this blog allows more space to list even more of them. 

The following books were received today:

1. Capitalism at Risk: Rethinking the Role of Business
2. The Heart of Change: Real-Life Stories of How People Change Their Organizations
3. How They Got Away with It: White Collar Criminals and the Financial Meltdown
4. The Great Brain Race: How  Global Universities Are Reshaping the World
5. Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
6. The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing
7. LLC or Corporation? (A Nolo Legal Guide)
8. Leading Apple with Steve Jobs
9. Young, Broke, and Beautiful: Broke-Ass Stuart's Guide to Living Cheaply
10. How the Church Fails Businesspeople
11. Working from Home: Earn a Living Where You Live
12. Pay: Why People Earn What They Earn and What You Can Do Now to Make More
13. How the Trading Floor Really Works

Look for these titles in the Business Center!

Thursday, November 1, 2012

Event Reminder!


Just a reminder that HGTV's Ali Azhar will speak at both the Davison and Grand Blanc branches on Saturday. There are reservations available for this FREE event. Maintaining your property is no small task, come hear tips from an expert.

Please visit the GDL's homepage for more information and to register for the event at either location.