New Database Helps Local Entrepreneurs
Genesee District Library patrons now have access to DemographicsNOW, a powerful database that includes a business directory, plus national and state demographic information. See full post for complete list of capabilities and videos.
Use DemographicsNow to:
- Locate a U.S. Business
- Assess Market Risk (figure the rate of failure)
- Size your Market
- Choose a business location (by comparing consumer expenditure data)
- Find your Competition
- Create a List of Sales Leads
Finding your competition is a critical step for every prospective business owner. Take a look at the below video describing how this is possible with this resource.
Another key step is determining the level of risk involved. While starting a business is always risky, use this database to judge whether your intended location is better or worse than others by comparing current businesses with those that have gone out-of-business.
For more information on this or any other online resources call or email the Business Librarian or stop by the Business Center!