Monday, November 19, 2012

Market Your Business with Our Help!

A Targeted Marketing Approach is Critical...We Can Help!

The Genesee District Library Business Center wants your business to thrive. Engaging the community can be daunting, and professional marketing can be expensive! Over the past few weeks I have demonstrated one of our online resources, ReferenceUSA, to business owners interested in attracting professional clientele. 

How can ReferenceUSA help your business grow?

1. Locate local, regional, and national competition, and see how they're doing
2. Locate companies with which you'd like to partner
3. Use the mapping function to target areas in which your services might be needed

So I know an area in which I'd like to market my services, now what?

This is where Bresser's, a print reference guide becomes invaluable. It is similar to a phone book, but instead of listing individuals by Last Name, First Name by city, it is organized by street name. This will allow you to collect the mailing addresses for a given area should you wish to contact individuals or businesses. This publication is library-use only, but well worth your time if direct-mail marketing is your goal.  

If you'd like more information about our online resources, please click on "contact us" at the top of this page to call the Business Center or email a librarian. Feel free to drop by and we will be happy to show you how to best search the database.

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