Market Your Business with Our Help!

A Targeted Marketing Approach is Critical...We Can Help!

The Genesee District Library Business Center wants your business to thrive. Engaging the community can be daunting, and professional marketing can be expensive! Over the past few weeks I have demonstrated one of our online resources, ReferenceUSA, to business owners interested in attracting professional clientele. 

How can ReferenceUSA help your business grow?

1. Locate local, regional, and national competition, and see how they're doing

2. Locate companies with which you'd like to partner

3. Use the mapping function to target areas in which your services might be needed

So I know an area in which I'd like to market my services, now what?

This is where Bresser's, a print reference guide becomes invaluable. It is similar to a phone book, but instead of listing individuals by Last Name, First Name by city, it is organized by street name. This will allow you to collect the mailing addresses for a given area should you wish to contact individuals or businesses. This publication is library-use only, but well worth your time if direct-mail marketing is your goal.  

If you'd like more information about our online resources, please click on "contact us" at the top of this page to call the Business Center or email a librarian. Feel free to drop by and we will be happy to show you how to best search the database.

NEW BOOKS

The Business Center has seen a large number of new books in the last two weeks. While I post short lists on our Facebook page, this blog allows more space to list even more of them. 

The following books were received today:

1. Capitalism at Risk: Rethinking the Role of Business

2. The Heart of Change: Real-Life Stories of How People Change Their Organizations

3. How They Got Away with It: White Collar Criminals and the Financial Meltdown

4. The Great Brain Race: How  Global Universities Are Reshaping the World

5. Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

6. The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing

7. LLC or Corporation? (A Nolo Legal Guide)

8. Leading Apple with Steve Jobs

9. Young, Broke, and Beautiful: Broke-Ass Stuart's Guide to Living Cheaply

10. How the Church Fails Businesspeople

11. Working from Home: Earn a Living Where You Live

12. Pay: Why People Earn What They Earn and What You Can Do Now to Make More

13. How the Trading Floor Really Works

Look for these titles in the Business Center!

Event Reminder!

THIS SATURDAY, NOVEMBER 3 @ 3:30 PM in GRAND BLANC

Just a reminder that HGTV's Ali Azhar will speak at both the Davison and Grand Blanc branches on Saturday. There are reservations available for this FREE event. Maintaining your property is no small task, come hear tips from an expert.

Please visit the GDL's homepage for more information and to register for the event at either location.

Upcoming Resume and Interviewing Workshops

Need to update your resume?

Have an upcoming job interview?

Genesee District Library's own Heather Gill, a certified professional in human resources (PHR), will host an informational session on  Wednesday, November 7th at 2PM, here in the Grand Blanc branch. Entitled "How to Write a Winning Resume," Heather will discuss the "do's" and "dont's" when organizing your experience and qualifications. This is a free event, but you must register in advance. Register by clicking here.

After your resume is well-organized and ready for a potential employer, your mind will likely go to the critical first interview. What questions can you expect? How should you dress? On Wednesday, November 14th, the Grand Blanc branch will be hosting "Sharpening Your Interviewing Skills" at 2PM. This even is also free, but registration is also required. To register, click here.

If you're working during these two events and would still like some information about resume writing and interview tips, please stop by the Business Center, or contact me directly (click "Contact Us" at top of page), and I will gladly assist you in any way possible.

Interested in Studying Entrepreneurship?

Entrepreneur magazine (which we receive here at the library), has ranked graduate and undergraduate entrepreneur programs in the United States. It appears that these rankings are specific to entrepreneurship programs, and not the various other business programs at the universities. The University of Michigan's graduate program has been ranked #2, while it does not appear on the undergraduate list. The Top 5 in each category are below; for a complete list click the link above. 

Undergraduate Programs
1. Babson College (MA)
2. Baylor University (TX)
3. University of Houston
4. University of Southern California
5. Washington University in St. Louis

Graduate Programs
1. Babson College
2. University of Michigan
3. Brigham Young University (UT)
4. Rice University (TX)
5. University of Texas at Austin

If you're looking to study business or other disciplines, stop by the Business Center or check out our online catalog ("Find Books" at top of page ). Genesee District Library has many resources to aid you as you choose an academic program that fits your personal and professional goals.

HGTV's Ali Azhar

 A Quick Note about Upcoming Events

On Saturday, November 3rd, we are pleased to host HGTV's Ali Azhar at the Grand Blanc and Davison Branches. Mr. Azhar host's "Design on a Dime." He will be discussing how to protect your biggest investment - your home, including how to identify possible repair scams, how to work with a contractor, and how reverse mortgages work.

Date: Saturday, November 3rd

Locations: 

Davison - 1:00 PM - 2:30 PM Davison Registration Form

Grand Blanc - 3:30 PM - 5:00 PM Grand Blanc Registration Form

While these events are FREE, registration is required, so please click on the appropriate registration form link above, or go to thegdl.org for more information.

Upcoming Events

On Friday, October 5th, we enjoyed an informative discussion of financial issues with money expert Liz Weston. The Q & A portion of the evening was especially useful to those in attendance as they took advantage of the opportunity to ask questions specific to their situation. Liz was kind enough to speak about Genesee District Library in the above video.

If you missed this event there are still many more taking place in your community libraries.

Want to learn how to create and manage a Facebook  or Pinterest account?

Events are located in Davison, Clio, or Grand Blanc

     Davison: Facebook - November 13, 6PM 

                     Pinterest - November 29, 6:30PM

     Clio: November 19, 6PM (Facebook only)

     Grand Blanc: Facebook - November 20, 6PM 

                            Pinterest - December 6, 6:30PM

Investment Fraud seminars are taking place in October and November:

     Burton Memorial: October 17, 2:30PM

     Flint Township: November 1, 2:30PM

Additional seminars include avoiding home repair and equity scams, protecting your home with HGTV's Ali Azhar, the dangers of PayDay loans, and challenging errors on your credit report.

For more information or to make a reservation click over to GDL's Homepage or call 810.230.3327. Events are FREE, but registration is required.